What are marketing strategies for business

Marketing strategies for business

ANDRO MEDIA understands that sustained competitive advantage depends on a successful balance between meeting consumer and shareholder expectations. Media Partners will implement a marketing plan to achieve the objectives for both audiences.



When Media Partners is commissioned to undertake a campaign, we ensure that we have the right strategies in place. Great campaigns are the result of attaining an insight into the driving forces of target consumers. We determine what needs to be achieved with every campaign. We establish what the objectives are, define the specific priorities, and recommend the activities required to achieve the desired outcome. Our brand strategies are founded upon the understanding of a client’s business. Our hallmark is building brands – we are not just an advertising agency. We offer all of the services of a fully operational marketing department , We do more than develop communication strategies. Assist in devising marketing strategies which will achieve the maximum results, with a minimum advertising spend, and will deliver positive results for the bottom line.

2. Market Strategy

A marketing strategy is a business’s overall game plan for reaching people and turning them into customers of the product or service that the business provides. It ensures that your marketing efforts are focused, and as a result, you’ll be getting the return on investment that you’re after.

3.Market Research

Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. It  allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service. the company collect directly or that has been collected by a person or business hired to conduct the research. This type of information generally falls into two categories: exploratory and specific research.

4. Promotions

Promotions are a valuable tool in the marketing mix and are used in the overall communications strategy to support brand and business objectives.
Developing and implementing successful promotions is an exciting challenge, and one that we embrace with passion.

Using a promotion to communicate the brand to consumers requires everyone involved to work toward the same objective and plan. Media Partners ensures that this happens by coordinating the process from start (concept) to finish (implementation).  Our record stands solidly upon the production of successful promotions for organisations over many years.


Media Partners utilizes media relationships in unison with an integrated campaign to ensure that the share of voice in the market place is amplified. Communication is about building relationships, as well as timing. Our rapport with leading journalists in the media enables us to cut through the red tape and create good press coverage.

Our public relations services include 

  • Media press releases

  • Special feature articles, supplements and editorial inserts

  • News conferences

  • Brochures & booklets

  • Annual reports

  • Newsletters

  • Conferences and conventions

  • Trade shows

6. Production

Our production unit has earned a reputation for producing signage and branding products which are beyond the norm.
All products are customized and made to order, with alternative ideas being provided as a part of each project. The possibilities are only limited by imagination.
We utilizes Digital Printer for the production of all printed product elements, with only the best inks and materials being used in print process.
Any form of signage or branded construction that is sought can be designed, fabricated and installed with an absolute minimum of fuss

7. Packaging and Point Of Sale Merchandising

Media Partners objective is to ensure that effective communication about your brand or service is achieved in the marketplace, and utilities the services of India and International manufacturing and distribution companies, who are committed to sourcing the highest quality range of materials at the lowest possible prices.

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