Hoarding/Out-of-Home Advertisement offers unique and impactful formats that offer space for creativity and flexibility for ever more appealing for brand building.OOH is shown to be a valuable medium for advertising strategies both in the long and short term.
Outdoor advertising excels at brand building but is also crucial in consumer Attraction. It enables brands to target existing and potential consumers, impulse buyers and long-term followers. In the case of Sales, when exposed to an attractive visual, it triggers an emotional response and therefore the desire to purchase while it is important to show rational information such as product, price, and place of purchase.
Hoarding ability to be in close or direct proximity to Point of Sale in supermarkets, malls, city centers, inside rail stations or on the way to the airport offers the opportunity to target people in the right location. It would be mostly targeted with more emotional messages and creatives to create a deeper relationship with the brand and what it conveys. This build-up will lead to stronger and deeper feelings towards the brand as well as a long-lasting desire to purchase products from that brand, no matter the price.
If you are looking for your brand/product to make an impactful in Market and increase your sales with long term consumer relationship it is important to make advertisement creative & ingenious so Andro Media Solutions help you make it happen.