TV advertising have been struggling for some time. While digital advertise may have zapped the momentum of the print industry first, over time television has taken on some of that suffering.
Digital ads are cheaper and easier to target than TV. A lot of people have stopped watching Television. But they haven’t stopped going outside, which is why out of OOH Advertising will continue to thrive while this traditional medium slows down. So OOH Advertising is Growing Faster
Radio is an effective advertising medium because it’s 100% audio-based. A radio ad is cost-efficient, targeted, easy to track, and extremely effective if done properly. There are many reasons why you or any business owner should use radio as a platform in an advertising campaign.
Out of home doesn’t suffer like that because people won’t stop using it. Billboards along highways will always be seen.
The commercial–free version will remain priced at $11.99, while its live TV offering is now $44.99 a month. That’s a $5 increase. Currently, Netflix, the media-services provider behind hits such as “The Crown” and “Orange is the New Black,” dominates the streaming game.
Gone are the days when Netflix would add tens of millions of new subscribers each quarter. Now that the service has been around for a while, it’s facing two big problems: Stronger competition and Less shiny newness. Billboards do not have this problem. There’s really no competition on the roads, and you can put up creative new billboards to draw attention every few months.
Amazon Sponsored ads work similarly to your average pay-per-click (PPC) ads. They operate on a cost-per-click pricing model, and you only pay when a customer clicks on your ad. Similar to Google AdWords, Amazon uses keyword-based targeting which advertisers bid on. The more popular the keyword, the more expensive.
TV has always been the dominant advertising source, but it has been surpassed by digital. That leaves OOH in the “slow and steady” growth category, which is a good place to be when analysts are worried about a recession.
Using Dynamic Ads, advertisers can upload an entire product catalog and set their campaign time, and let Facebook do the rest.
There are no trolls dogging OOH, and we’ve never noticed fake news on a billboard.